New Account Opening (NAO) is a decision type in Kount Control that evaluates customer information at sign-up to prevent sign-up fraud. NAO is designed for online businesses like online retail, online gaming, social media, and streaming networks.
Examples of sign-up fraud include:
- Trial abuse
- Promotion abuse
- Social network abuse
- Account creation for credit card stuffing
- Review abuse or “ballot stuffing”
- Geofencing (digital rights, OFAC, etc.)
At the time of sign-up, the online business collects customer information (name, email address, phone number, and physical address) and then sends the form information to the NAO API. The Kount device collection receives the customer information. The customer information is used to identify risk associated with the new sign-up. Depending on the online businesses risk threshold, the new account opening will succeed, fail, or be challenged.
Other evaluated data includes:
- Device identification
- IP and network signals
Profiles and Policies
When using Kount Control for both Login and NAO, policies and profiles need to be assigned to an event type: Login, New Account Opening, or Both. When the outcome manager evaluates an incoming decision, only the profiles and policies designated for the decision type are evaluated.
Creating a Profile or Policy with NAO
- Log in to Kount Control.
- Select Decision Manager .
- Select Profiles or Policies.
- Select Create Profile or Create Policy.
- Create a name and description (optional), assign tags (optional), select an event type, assign a profile (when creating a policy), and then create one or more conditions.
Note: Conditions are dependent on the type of event selected. Only applicable conditions are visible and selectable after choosing an event type. Refer to Kount Control Profile and Policy Conditions for a list of conditions, operators, and use cases.
- Select Save Profile or Save Policy.
Login: Policies that are flagged as Login or Both can be applied to the Profile.
New Account Opening: Policies that are flagged as New Account Opening or Both can be applied to the Profile.
Both: Policies that are flagged as New Account Opening, or Login or Both can be applied to the Profile.
When a Login or New Account Opening event is sent to Kount Control, the outcome manager must decide which profile is chosen so that the policies assigned to the profile (policy set) can run.
Profiles are evaluated in order. Only profiles that have the assigned event type are evaluated. If the event type is New Account Opening, Outcome Manager evaluates the first profile of type New Account Opening or Both and continues through all profiles that have that event type. If no profiles of the specified event type evaluate as true, then the default profile is chosen, and all policies assigned to default with an event type New Account Opening are evaluated.
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