FAQ: How can an order with a U.S. Billing Address have a GEOX of Another Country?

For each order received and processed by Kount, we evaluate that order to either associate it to a current Persona or to start a new Persona (if no shared information is found). When an order is associated with an existing Persona, Kount will use all of the information available to determine the best risk assessment possible.

During the evaluation process, Kount examines each of the orders linked to the Persona from the past 14 days to identify the risk factors. One of the main risk factors is called the GEOX or Persona Country of Highest Risk. The GEOX is determined by evaluating all of the linked orders to determine all of the different geographies and device locations associated with the order. For example, if we have linked orders together and discovered multiple different devices being used, we'll look at the country locations for all of the devices and select the one which has the highest risk for e-commerce fraud.

So, if an order has a U.S. Billing address, but a GEOX of China or any other country, this is due to Kount associating and linking orders together, and from this linking, identifying the country of greatest risk.

If there are no associated orders for the Persona, then the GEOX value would be based upon a single order and the riskiest country associated to the current order will be displayed. For example, if there was no prior Persona and the billing address is a U.S. address, and Kount determined that the device was located in Canada, then the GEOX value will be displayed as "CA" based on the device being detected in Canada. 

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