NOTE: This article contains outdated information and will be archived in the coming weeks. For up-to-date information, refer to Persona Technology and Persona Score Usage.
The GEOX is an indication of where the associated persona has been seen. It is related to a persona and represents the country with the highest level of known e-commerce risk, as determined by the US State Department. The GEOX country is not necessarily related to the individual order, but could be related to a different order within the Persona, with a higher-risk country associated to it.
The Device Location represents where the device was located when the customer placed their order.
The GEOX and the Device Location values can differ within a single transaction.
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