NOTE: This article contains outdated information and will be archived in the coming weeks. Refer to Persona Technology and the Persona Score Usage for up-to-date information.
Persona Orders are orders that have been linked together through a comparison of data across the entire Kount network of customers during the 14-day life of the persona. Only the linked orders from within a customer's website display under the Persona Orders link, and transactions older than two weeks do not display.
Link Analysis displays a 24-month rolling history of all orders linked together from within a single merchant's website.