Why Do Phone Orders Score So High?

Phone orders or Phone-to-Web orders require certain elements of the order to be static, or hard coded, so that the orders won't be erroneously linked together. When these elements are not excluded from Kount's linking technology, the erroneous linking causes the Kount score to be elevated. It is typical to see a score of a 99 in these situations.

The most common linking elements that will cause a score to elevate are:

• Session ID: Linking will occur if the browser session ID is used as the transaction session ID and multiple orders are submitted from within the same browser session without closing the browser.
• Email Address: Linking can occur on the email address.
• Phone Number: Linking can occur on the phone number.
• IP Address: Linking can occur on an internal IP Address. Depending on how data is collected from the web page that agents visit to enter customer orders, an internal IP Address from your own server could be linking the orders together.
• Device ID: Linking can occur on the Device Fingerprint of the agent entering the order. Depending on how data is collected from the web page that agents visit to enter customer orders, the agent's own device or computer could be linking the orders together.

The first step in troubleshooting why phone orders are scoring so high is to have your internal technical staff review the instructions found within the Phone-To-Web Order Submissions section of the Kount Integration Guide to ensure that the implementation directions were followed. Please do not hesitate to contact your Technical Account Manager if the Phone-To-Web implementation directions were followed but the elevated score is still occurring.