The Confidence Score is generated and then continuously optimized to provide a snapshot of transaction risk according to Ekata's five-in-one identity verification process.
The Confidence Score ranges from 0-500 and leverages millions of transactional patterns across the WPP network, and the 5B global links connecting names, phones, addresses, email, and IP in their Identity Graph. A score is generated for all domestic transactions.
NOTE: The Score will display No Score Available for transactions with international addresses.
(Ekata was formerly Whitepages Pro)