The Confidence Score provides a snapshot into how risky a transaction may be, according to the Ekata five-in-one identity verification process.
The Confidence Score ranges from 0-500 (0 being the least risky and 500 being the most risky) and is generated and continuously optimized by the Ekata Identity Engine, which leverages millions of transactional patterns across the WPP network, and the 5B global links connecting names, phones, addresses, email, and IP data.
NOTE: A Confidence Score is generated for all domestic transactions. The Confidence Score will display “No Score Available” for transactions with international addresses.
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