Ekata (Whitepages Pro) Data

Whitepages Pro receives inputs for the billing and shipping name, address, and phone and returns a different set of outputs depending on whether the data is from North America or is International.

North American Data

In North America, the focus is on matching data elements to a consumer identity. The identity coverage is for phones, emails, and addresses in the United States and Canada.

International Data

Whitepages Pro returns data for over 160 different countries worldwide. The focus is on providing a broad and consistent response for almost every country worldwide. The Whitepages pro integration validates phones and addresses in addition to returning rich intelligence on the email and IP address associated with a transaction. The international offering is primarily used to push risky orders into the manual review queue by looking at strong risk signals like invalid phones and addresses, but can also be used to write rules for the Auto Decision Engine (ADE) and Auto Agent (AA).