Email insights is a collection of 130+ email address attributes that can be used in numerous configurations to assess risk with a specific email address. Since email addresses are used as a primary identity source in online transactions, evaluating the risk associated with an email address can preemptively stop fraud. These attributes are available to configure standalone, or in conjunction with existing rules in the Kount Agent Web Console (AWC).
Create a rule using Email Insights
NOTE: The actions in this step apply to both the Auto Decision Engine (ADE) and the Auto Agent (AA) rules editors.
- Log into the Kount AWC, using your provided credentials.
- From the top navigation bar, click the Fraud Control tab, and then click Rules.
- Click Add Rule to open the Rules Editor.
- From the Rules Editor, click the Apply the following decision to the transaction when the conditions are met drop-down menu and select an Action to be applied when the rule is triggered.
- Under Rule Conditions, expand Order, and then expand Email Insights.
- The attributes for Email Insights are broken into two categories: Basic and Advanced. Expand your desired category, and then choose an attribute (a breakdown of each feature is provided below).
- In the Condition Editor, select an operator from the drop-down menu, and then in the text box enter your desired condition numeric value.
NOTE: All features in Email Insights use a numeric value (integer or floating decimel). -
Under Rule Actions in the bottom left corner, next to Rule is , select or clear the Disabled checkbox (depending on whether or not you want the rule to be enabled), and then select or clear the Important checkbox (depending on whether you want to give this rule special preference in the hierarchy of rules).
- In the Rule Description field, enter a description for your rule.
- If desired, repeat these steps to add additional features to your rule, and then click Create Rule.
Email Insight Attribute details
All Email Insight attributes are listed here with details about availability in the rules engine, category designation, data type (with range), starting suggestions, and definitions.
NOTE: Any rules listed as not available in the Rule Engine are available with Data on Demand.
Attribute |
In Rule Engine | Complexity (sub-menu) | Data Type (Integer or Floating Decimel) | Input Range | Definition |
average_average_cost_of_unique_items_in_cart | Yes | Advanced | float | 0.0+ | Considering only the unique items in the cart (i.e. pretending the quantity of all line items is 1), calculate the average cost the cart for each transaction associated with this email address. What is the average value of that list? |
average_average_item_cost_of_cart | Yes | Advanced | float | 0.0 - 1.0 | Considering all items in the cart (i.e. taking a quantity of two for the same line item as two distinct items), calculate the average cost the cart for each transaction associated with this email address. What is the average value of that list? |
average_cart_size | Yes | Basic | float | 0.0+ | What is the average number of line items in the cart across all transactions associated with this email? (Quantity is conserved – a line item with a quantity of two will be treated as two total items) |
average_dollar_amount | Yes | Basic | float | 0.0+ | What is the average dollar amount of all transactions ever seen from this email? |
average_stdev_cost_of_unique_items_in_cart | Yes | Advanced | float | 0.0+ | Considering only the unique items in the cart (i.e. pretending the quantity of all line items is 1), calculate the standard deviation of the cost the cart for each transaction associated with this email address. What is the average value in that list? |
average_unique_items_in_cart | Yes | Advanced | float | 0.0+ | Considering only the unique items in the cart (i.e. pretending the quantity of all line items is 1), calculate the average cost the cart for each transaction associated with this email address. What is the average of that list? |
bill_email | No | - | string | - | What is the billing email address associated with the transaction? This is the identity key we are looking up, and all other features are gathered based on this key. |
chargebacks | Yes | Basic | int | 0+ | How many chargebacks have we ever seen for transactions associated with this email? |
date_first_seen | Yes | Advanced | timestamp (int) | 0+ | What is the timestamp (epoch time) of the latest transaction we have seen from this email address (according to Pacific Time)? |
date_last_seen | Yes | Advanced | timestamp (int) | 0+ | What is the timestamp (epoch time) of the latest transaction we have seen from this email address (according to Pacific Time)? |
declines_agent (rename from agent_declines) | Yes | Basic | int | 0+ | How many fraud agent declines (following review) have we ever seen for transactions associated with this email? |
declines_auth (rename from auth_declines) | Yes | Basic | int | 0+ | How many payment token authentication declines (from the bank) have we ever seen for transactions associated with this email? |
declines_rule (rename from rule_declines) | Yes | Basic | int | 0+ | How many declines based on any merchant's ruleset have we ever seen for transactions associated with this email? |
distinct_bill_addresses | Yes | Basic | int | 0+ | How many distinct billing addresses (address1) have we ever seen associated with this email address? |
distinct_bill_cities | Yes | Basic | int | 0+ | How many distinct billing cities have we ever seen associated with this email address? |
distinct_bill_country_codes | Yes | Basic | int | 0+ | How many distinct country codes have we ever seen associated with this email address? |
distinct_bill_names | Yes | Basic | int | 0+ | How many distinct billing names have we ever seen associated with this email address? |
distinct_bill_postal_codes | Yes | Basic | int | 0+ | How many distinct billing postal codes have we ever seen associated with this email address? |
distinct_bill_states | Yes | Basic | int | 0+ | How many distinct billing states have we ever seen associated with this email address? |
distinct_bins | Yes | Basic | int | 0+ | How many distinct bank identification numbers have we ever seen associated with this email address? |
distinct_currencies | Yes | Basic | int | 0+ | How many distinct payment currencies have we ever seen associated with this email address? |
distinct_dates | Yes | Basic | int | 0+ | How many distinct dates (365 possible options each year) did we see a transaction associated with this email? |
distinct_days | Yes | Advanced | int | 0+ | How many distinct days of the week (7 possible options) did we see a transaction associated with this email? |
distinct_dollar_amounts | Yes | Basic | int | 0+ | How many distinct dollar amounts have we seen for transactions associated with this email? |
distinct_ipads | Yes | Basic | int | 0+ | How many distinct IP addresses have we ever seen associated with this email address? |
distinct_last4 | Yes | Advanced | int | 0+ | How many distinct "last 4 values of the payment token" have we ever seen associated with this email address? |
distinct_lat_lon | No | - | int | 0+ | How many distinct device locations (within 10m of precision) have we ever seen associated with this email address? |
distinct_merchants (rename from distinct_merchant_ids) | Yes | Basic | int | 0+ | How many distinct merchant IDs have we ever seen associated with this email address? |
distinct_months | Yes | Basic | int | 0+ | How many distinct months (52 possible options each year) did we see a transaction associated with this email? |
distinct_payment_types | Yes | Basic | int | 0+ | How many distinct payment types have we ever seen associated with this email address? |
distinct_ptoks | Yes | Advanced | int | 0+ | How many distinct payment tokens have we ever seen associated with this email address? |
distinct_quarters | Yes | Basic | int | 0+ | How many distinct quarters of the year (4 possible options) did we see a transaction associated with this email? |
distinct_ship_addresses | Yes | Basic | int | 0+ | How many distinct ship addresses have we ever seen associated with this email address? |
distinct_ship_cities | Yes | Basic | int | 0+ | How many distinct ship cities have we ever seen associated with this email address? |
distinct_ship_country_codes | Yes | Basic | int | 0+ | How many distinct ship country codes have we ever seen associated with this email address? |
distinct_ship_emails | Yes | Basic | int | 0+ | How many distinct ship emails have we ever seen associated with this email address? |
distinct_ship_names | Yes | Basic | int | 0+ | How many distinct ship names have we ever seen associated with this email address? |
distinct_ship_postal_codes | Yes | Basic | int | 0+ | How many distinct ship postal codes have we ever seen associated with this email address? |
distinct_ship_states | Yes | Basic | int | 0+ | How many distinct ship states have we ever seen associated with this email address? |
distinct_weeks | Yes | Basic | int | 0+ | How many distinct weeks (52 possible options each year) did we see a transaction associated with this email? |
distinct_years | Yes | Basic | int | 0+ | How many distinct years did we see a transaction associated with this email? |
email_illegitimacy_score | Yes | Basic | float | 0.0 - 1.0 | Based on the contents of the email username, how likely is this a real, non-randomly-generated or otherwise synthesised email address? 0.0 - 1.0 (equation). 1.0 is a less legitimate email than 0.0. Note that previous transaction history is not taken into account – only the contents of the email username. |
email_length | Yes | Basic | int | 0+ | How many characters are there in the email address (including domain)? |
email_username_length | Yes | Basic | int | 0+ | How many characters are there in the email address (excluding domain)? |
email-located | No | - | boolean | 0, 1 | Has this email address been seen at any point in time somewhere in the Identity Trust Global Network before this transaction? |
fewest_unique_items_in_cart | Yes | Advanced | int | 0+ | What is the smallest number of unique items seen in a single cart from all transactions associated with this email address? |
largest_average_cost_of_unique_items_in_cart | Yes | Advanced | float | 0.0+ | Considering only the unique items in the cart (i.e. pretending the quantity of all line items is 1), calculate the average cost the cart for each transaction associated with this email address. What is the largest value in that list? |
largest_average_item_cost_of_cart | Yes | Advanced | float | 0.0+ | Considering all items in the cart (i.e. taking a quantity of two for the same line item as two distinct items), calculate the average cost the cart for each transaction associated with this email address. What is the largest value of that list? |
largest_cart_size | Yes | Advanced | int | 0+ | What is the largest number of items in the cart across all transactions associated with this email? (Quantity is conserved – a line item with a quantity of two will be treated as two total items) |
largest_stdev_cost_of_unique_items_in_cart | Yes | Advanced | float | 0.0+ | Considering only the unique items in the cart (i.e. pretending the quantity of all line items is 1), calculate the standard deviation of the cost the cart for each transaction associated with this email address. What is the largest value in that list? |
largest_stdev_item_cost_of_cart | Yes | Advanced | float | 0.0+ | Considering all items in the cart (i.e. taking a quantity of two for the same line item as two distinct items), calculate the standard deviation of the cost the cart for each transaction associated with this email address. What is the largest value in that list? |
least_expensive_item_bought_cost | Yes | Advanced | float | 0.0+ | What is the price of the least expensive item ever bought from this email address? |
max_dollar_amount | Yes | Advanced | float | 0.0+ | What is the maximum dollar amount of all transactions ever seen from this email? |
max_omniscore | Yes | Advanced | float | 0.0 - 100.0 | What is the maximum (transformed) Omniscore over all transactions associated with this email? |
mean_omniscore | Yes | Basic | float | 0.0 - 100.0 | What is the mean (transformed) Omniscore over all transactions associated with this email? |
min_dollar_amount | Yes | Advanced | float | 0.0+ | What is the minimum dollar amount of all transactions ever seen from this email? |
min_omniscore | Yes | Advanced | float | 0.0 - 100.0 | What is the minimum (transformed) Omniscore over all transactions associated with this email? |
most_common_cart_size | No | - | int | 0+ | Considering all items in the cart (i.e. taking a quantity of two for the same line item as two distinct items), what is the most common cart size seen across all transactions associated with this email address? |
most_common_dollar_amount | No | - | float | 0.0+ | What is the most common dollar amount spent across all transactions associated with this email address? |
most_common_merchant | No | - | int | 0+ | What is the most common merchant ID seen across all transactions associated with this email address? |
most_common_payment_type | No | - | int | 0+ | What is the most common payment type (mapped to an integer) seen across all transactions associated with this email address? |
most_common_unique_items_in_cart | No | - | int | 0+ | Considering only the unique items in the cart (i.e. pretending that the quantity of all line items is 1), what is the most common cart size seen across all transactions associated with this email address? |
most_expensive_item_bought_cost | Yes | Advanced | float | 0.0+ | What is the price of the most expensive item ever bought from this email address? |
most_unique_items_in_cart | Yes | Advanced | int | 0+ | What is the largest number of unique items seen in a single cart from all transactions associated with this email address? |
occurence_30_days | Yes | Basic | int | 0+ | How many times have we seen this email in the last 30 days? |
occurence_weekday | Yes | Advanced | int | 0+ | How many transactions seen from this email address occurred during a weekday (according to Pacific Time)? |
occurence_weekend | Yes | Advanced | int | 0+ | How many transactions seen from this email address occurred during the weekend (according to Pacific Time)? |
occurrence | Yes | Basic | int | 0+ | How many transactions have we ever seen associated with this email address? |
occurrence_most_common_amount | Yes | Basic | int | 0+ | How many transactions associated with this email cost the same as the "most common amount" seen across all transactions? |
occurrence_most_common_bill_address | Yes | Advanced | int | 0+ | How many transactions associated with this email had a billing address the same as the "most common billing address" seen across all transactions? Note that "address" in this case is "address1". |
occurrence_most_common_bill_city | Yes | Advanced | int | 0+ | How many transactions associated with this email had a billing city the same as the "most common billing city" seen across all transactions? |
occurrence_most_common_bill_country_code | Yes | Advanced | int | 0+ | How many transactions associated with this email had a country code the same as the "most common country code" seen across all transactions? |
occurrence_most_common_bill_postal_code | Yes | Advanced | int | 0+ | How many transactions associated with this email had a billing postal code the same as the "most common billing postal code" seen across all transactions? |
occurrence_most_common_bill_state | Yes | Advanced | int | 0+ | How many transactions associated with this email had a billing state the same as the "most common billing state" seen across all transactions? |
occurrence_most_common_bin | Yes | Advanced | int | 0+ | How many transactions associated with this email had a bank identification number the same as the "most common ship bank identification number" seen across all transactions? |
occurrence_most_common_currency | Yes | Advanced | int | 0+ | How many transactions associated with this email had a currency the same as the "most common currency" seen across all transactions? |
occurrence_most_common_ipad | Yes | Advanced | int | 0+ | How many transactions associated with this email had an IP address the same as the "most common IP address" seen across all transactions? |
occurrence_most_common_last4 | Yes | Advanced | int | 0+ | How many transactions associated with this email had the 4 final digits of the payment token that were the same as the "most common 4 final digits of the payment token" seen across all transactions? |
occurrence_most_common_lat_lon | Yes | Advanced | int | 0+ | How many transactions associated with this email had a device location that was the same as the "most common device location" seen across all transactions? |
occurrence_most_common_merchant | No | - | int | 0+ | How many transactions associated with this email address were at a merchant ID the same as the "most common merchant" seen across all transactions? |
occurrence_most_common_merchant_id | Yes | Advanced | int | 0+ | How many transactions associated with this email were from the same merchant as the "most common merchant id" seen across all transactions? |
occurrence_most_common_name | Yes | Advanced | int | 0+ | How many transactions associated with this email had a billing name the same as the "most common billing name" seen across all transactions? |
occurrence_most_common_payment_type | Yes | Advanced | int | 0+ | How many transactions associated with this email had a payment types that was the same as the "most common payment type" seen across all transactions? |
occurrence_most_common_ptok | Yes | Advanced | int | 0+ | How many transactions associated with this email had a payment token the same as the "most common payment token" seen across all transactions? |
occurrence_most_common_ship_address | Yes | Advanced | int | 0+ | How many transactions associated with this email had a ship address the same as the "most common ship address" seen across all transactions? Note that "address" in this case is "address1". |
occurrence_most_common_ship_city | Yes | Advanced | int | 0+ | How many transactions associated with this email had a ship city the same as the "most common ship city" seen across all transactions? |
occurrence_most_common_ship_country_code | Yes | Advanced | int | 0+ | What proportion of the total transactions associated with this email had a ship country code the same as the "most common ship country code" seen across all transactions? |
occurrence_most_common_ship_email | Yes | Advanced | int | 0+ | What proportion of the total transactions associated with this email had a ship email address the same as the "most common ship email address" seen across all transactions? |
occurrence_most_common_ship_name | Yes | Advanced | int | 0+ | How many transactions associated with this email had a ship name the same as the "most common ship name" seen across all transactions? |
occurrence_most_common_ship_postal_code | Yes | Advanced | int | 0+ | How many transactions associated with this email had a ship postal code the same as the "most common ship postal code" seen across all transactions? |
occurrence_most_common_ship_state | Yes | Advanced | int | 0+ | What proportion of the total transactions associated with this email had a ship state the same as the "most common ship state" seen across all transactions? |
proportion_bill_zip_code_contained | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the "most common billing postal code" seen across all transactions associated with this email is contained in the email username? |
proportion_bottomrow_characters | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the email username is a bottomrow character (Z, X, C, V, B, N, M)? |
proportion_bottomrow_to_consonant_characters | No | - | float | 0.0+ | What is the proportion of bottomrow characters (Z, X, C, V, B, N, M) divided by the proportion of consonants (B, C, D, F, G, H, J, K, L, M, N, P, Q, R, S, T, V, W, X, Y, Z) in the email username? |
proportion_bottomrow_to_digit_characters | No | - | float | 0.0+ | What is the proportion of bottomrow characters (Z, X, C, V, B, N, M) divided by the proportion of toprow characters (Q, W, E, R, T, Y, U, I, O, P) in the email username? |
proportion_bottomrow_to_hex_characters | No | - | float | 0.0+ | What is the proportion of bottomrow characters (Z, X, C, V, B, N, M) divided by the proportion of hexidecimal characters (0, 1, 2, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E, F) in the email username? |
proportion_bottomrow_to_homerow_characters | No | - | float | 0.0+ | What is the proportion of bottomrow characters (Z, X, C, V, B, N, M) divided by the proportion of homerow characters (A, S, D, F, G, H, J, K, L) in the email username? |
proportion_bottomrow_to_n_unique_characters | No | - | float | 0.0+ | What is the proportion of bottomrow characters (Z, X, C, V, B, N, M) divided by the proportion of unique characters in the email username? |
proportion_bottomrow_to_other_characters | No | - | float | 0.0+ | What is the proportion of bottomrow characters (Z, X, C, V, B, N, M) divided by the proportion of non-alphanumeric characters in the email username? |
proportion_bottomrow_to_toprow_characters | No | - | float | 0.0+ | What is the proportion of bottomrow characters (Z, X, C, V, B, N, M) divided by the proportion of toprow characters (Q, W, E, R, T, Y, U, I, O, P) in the email username? |
proportion_bottomrow_to_vowel_characters | No | - | float | 0.0+ | What is the proportion of bottomrow characters (Z, X, C, V, B, N, M) divided by the proportion of vowel characters (A, E, I, O, U) in the email username? |
proportion_consonant_characters | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the email username is a consonant character (B, C, D, F, G, H, J, K, L, M, N, P, Q, R, S, T, V, W, X, Y, Z)? |
proportion_consonant_to_digit_characters | No | - | float | 0.0+ | What is the proportion of consonants (B, C, D, F, G, H, J, K, L, M, N, P, Q, R, S, T, V, W, X, Y, Z) divided by the proportion of digits (0, 1, 2, 3, 4, 5, 6, 7, 8, 9) in the email username? |
proportion_consonant_to_hex_characters | No | - | float | 0.0+ | What is the proportion of consonants (B, C, D, F, G, H, J, K, L, M, N, P, Q, R, S, T, V, W, X, Y, Z) divided by the proportion of hexidecimal (0, 1, 2, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E, F) characters in the email username? |
proportion_consonant_to_homerow_characters | No | - | float | 0.0+ | What is the proportion of consonants (B, C, D, F, G, H, J, K, L, M, N, P, Q, R, S, T, V, W, X, Y, Z) characters divided by the proportion of homerow characters (A, S, D, F, G, H, J, K, L) in the email username? |
proportion_consonant_to_n_unique_characters | No | - | float | 0.0+ | What is the proportion of consonants (B, C, D, F, G, H, J, K, L, M, N, P, Q, R, S, T, V, W, X, Y, Z) divided by the proportion of unique characters in the email username? |
proportion_consonant_to_other_characters | No | - | float | 0.0+ | What is the proportion of consonants (B, C, D, F, G, H, J, K, L, M, N, P, Q, R, S, T, V, W, X, Y, Z) divided by the proportion of non-alphanumeric characters in the email username? |
proportion_consonant_to_toprow_characters | No | - | float | 0.0+ | What is the proportion of consonants (B, C, D, F, G, H, J, K, L, M, N, P, Q, R, S, T, V, W, X, Y, Z) divided by the proportion of toprow characters (Q, W, E, R, T, Y, U, I, O, P) in the email username? |
proportion_consonant_to_vowel_characters | No | - | float | 0.0+ | What is the proportion of consonants (B, C, D, F, G, H, J, K, L, M, N, P, Q, R, S, T, V, W, X, Y, Z) divided by the proportion of vowel characters (A, E, I, O, U) in the email username? (Note: This is unlike the other cross-terms in that it is simple to understand and makes sense to include explicitly as well as in the illegitimacy score) |
proportion_digit_characters | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the email username is a digit (0, 1, 2, 3, 4, 5, 6, 7, 8, 9)? |
proportion_digit_to_hex_characters | No | - | float | 0.0+ | What is the proportion of digits (0, 1, 2, 3, 4, 5, 6, 7, 8, 9) divided by the proportion of hexidecimal characters (0, 1, 2, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E, F) in the email username? |
proportion_digit_to_homerow_characters | No | - | float | 0.0+ | What is the proportion of digits (0, 1, 2, 3, 4, 5, 6, 7, 8, 9) divided by the proportion of homerow characters (A, S, D, F, G, H, J, K, L) in the email username? |
proportion_digit_to_n_unique_characters | No | - | float | 0.0+ | What is the proportion of digits (0, 1, 2, 3, 4, 5, 6, 7, 8, 9) divided by the proportion of unique characters in the email username? |
proportion_digit_to_other_characters | No | - | float | 0.0+ | What is the proportion of digits (0, 1, 2, 3, 4, 5, 6, 7, 8, 9) divided by the proportion of non-alphanumeric characters in the email username? |
proportion_digit_to_toprow_characters | No | - | float | 0.0+ | What is the proportion of digits (0, 1, 2, 3, 4, 5, 6, 7, 8, 9) divided by the proportion of toprow characters (Q, W, E, R, T, Y, U, I, O, P) in the email username? |
proportion_digit_to_vowel_characters | No | - | float | 0.0+ | What is the proportion of digits (0, 1, 2, 3, 4, 5, 6, 7, 8, 9) divided by the proportion of vowel characters (A, E, I, O, U) in the email username? |
proportion_first_bill_name_contained | Yes | Basic | float | 0.0 - 1.0 | What proportion of the first part (before the first space) of the "most common billing name" seen across all transactions associated with this email is contained in the email username? |
proportion_first_ship_name_contained | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the first part (before the first space) of the "most common ship name" seen across all transactions associated with this email is contained in the email username? |
proportion_hex_characters | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the email username is a hexadecimal character (0, 1, 2, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E, F)? |
proportion_hex_to_homerow_characters | No | - | float | 0.0 - 1.0 | What is the proportion of hexidecimal (0, 1, 2, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E, F) characters divided by the proportion of homerow characters (A, S, D, F, G, H, J, K, L) in the email username? |
proportion_hex_to_homerow_characters | No | - | float | 0.0+ | What is the proportion of hexidecimal (0, 1, 2, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E, F) characters divided by the proportion of homerow characters (A, S, D, F, G, H, J, K, L) in the email username? |
proportion_hex_to_n_unique_characters | No | - | float | 0.0+ | What is the proportion of hexidecimal (0, 1, 2, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E, F) characters divided by the proportion of unique characters in the email username? |
proportion_hex_to_other_characters | No | - | float | 0.0+ | What is the proportion of hexidecimal (0, 1, 2, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E, F) characters divided by the proportion of non-alphanumeric characters in the email username? |
proportion_hex_to_toprow_characters | No | - | float | 0.0+ | What is the proportion of hexidecimal (0, 1, 2, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E, F) characters divided by the proportion of toprow characters (Q, W, E, R, T, Y, U, I, O, P) in the email username? |
proportion_hex_to_vowel_characters | No | - | float | 0.0+ | What is the proportion of hexidecimal characters (0, 1, 2, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E, F) divided by the proportion of vowels (A, E, I, O, U) in the email username? |
proportion_homerow_characters | Yes | Advanced | float | 0.0 - 1.0 | What is the proportion of homerow characters (A, S, D, F, G, H, J, K, L) in the email username? |
proportion_homerow_to_n_unique_characters | No | - | float | 0.0+ | What is the proportion of homerow characters (A, S, D, F, G, H, J, K, L) divided by the proportion of unique characters in the email username? |
proportion_homerow_to_other_characters | No | - | float | 0.0+ | What is the proportion of homerow characters (A, S, D, F, G, H, J, K, L) divided by the proportion of non-alphanumeric characters in the email username? |
proportion_homerow_to_toprow_characters | No | - | float | 0.0+ | What is the proportion of homerow characters (A, S, D, F, G, H, J, K, L) divided by the proportion of toprow characters (Q, W, E, R, T, Y, U, I, O, P) in the email username? |
proportion_homerow_to_vowel_characters | No | - | float | 0.0+ | What is the proportion of homerow characters (A, S, D, F, G, H, J, K, L) divided by the proportion of vowel characters (A, E, I, O, U) in the email username? |
proportion_last_bill_name_contained | Yes | Basic | float | 0.0 - 1.0 | What proportion of the last part (after the first space) of the "most common billing name" seen across all transactions associated with this email is contained in the email username? |
proportion_last_ship_name_contained | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the first part (after the first space) of the "most common ship name" seen across all transactions associated with this email is contained in the email username? |
proportion_n_unique_characters | Yes | Advanced | float | 0.0 - 1.0 | What is the proportion of unique characters in the email username? |
proportion_n_unique_to_other_characters | No | - | float | 0.0+ | What is the proportion of unique characters divided by the proportion of non-alphanumeric characters in the email username? |
proportion_n_unique_to_toprow_characters | No | - | float | 0.0+ | What is the proportion of unique characters divided by the proportion of toprow characters (Q, W, E, R, T, Y, U, I, O, P) in the email username? |
proportion_n_unique_to_vowel_characters | No | - | float | 0.0+ | What is the proportion of unique characters divided by the proportion of vowels (A, E, I, O, U) in the email username? |
proportion_other_characters | No | - | float | 0.0+ | What proportion of the email username is a non-alphanumeric character? |
proportion_other_to_toprow_characters | No | - | float | 0.0+ | What is the proportion of non-alphanumeric characters divided by the proportion of toprow characters (Q, W, E, R, T, Y, U, I, O, P) in the email username? |
proportion_other_to_vowel_characters | No | - | float | 0.0+ | What is the proportion of non-alphanumeric characters divided by the proportion of vowels (A, E, I, O, U) in the email username? |
proportion_ship_zip_code_contained | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the "most common ship postal code" seen across all transactions associated with this email is contained in the email username? |
proportion_toprow_characters | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the email username is a toprow character (Q, W, E, R, T, Y, U, I, O, P)? |
proportion_toprow_to_vowel_characters | No | - | float | 0.0+ | What is the proportion of toprow characters (Q, W, E, R, T, Y, U, I, O, P) divided by the proportion of vowel characters (A, E, I, O, U) in the email username? |
proportion_vowel_characters | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the email username is a vowel character (A, E, I, O, U)? |
proportion_weekday | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email took place during a weekday (according to Pacific Time)? |
proportion_weekend | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email took place during a weekend (according to Pacific Time)? |
proportional_occurrence_most_common_amount | Yes | Basic | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email cost the same as the "most common amount" seen across all transactions? (High probability that an email address is "buying the same kind of thing") |
proportional_occurrence_most_common_bill_address | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a billing address (address1) that was the same as the "most common billing address" seen across all transactions? |
proportional_occurrence_most_common_bill_city | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a billing city the same as the "most common billing city" seen across all transactions? |
proportional_occurrence_most_common_bill_country_code | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a billing country code the same as the "most common billing country code" seen across all transactions? |
proportional_occurrence_most_common_bill_postal_code | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a billing postal code the same as the "most common billing postal code" seen across all transactions? |
proportional_occurrence_most_common_bill_state | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a billing state the same as the "most common billing state" seen across all transactions? |
proportional_occurrence_most_common_bin | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a bank identification number the same as the "most common ship bank identification number" seen across all transactions? |
proportional_occurrence_most_common_currency | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a payment currency that was the same as the "most common payment currency" seen across all transactions? |
proportional_occurrence_most_common_ipad | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had an IP address that was the same as the "most common IP address" seen across all transactions? |
proportional_occurrence_most_common_last4 | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had the 4 final digits of the payment token that were the same as the "most common 4 final digits of the payment token" seen across all transactions? |
proportional_occurrence_most_common_lat_lon | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a device location that was the same as the "most common device location" seen across all transactions? |
proportional_occurrence_most_common_merchant | No | - | float | 0.0-1.0 | What proportion of the total transactions associated with this email had a merchant ID that was the same as the "most common merchant" seen across all transactions? |
proportional_occurrence_most_common_merchant_id | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a merchant ID the same as the "most common merchant ID" seen across all transactions? |
proportional_occurrence_most_common_name | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a billing name the same as the "most common billing name" seen across all transactions? |
proportional_occurrence_most_common_payment_type | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a payment type the same as the "most common payment type" seen across all transactions? |
proportional_occurrence_most_common_ptok | Yes | Advanced | float | 0.0+ | What proportion of the total transactions associated with this email had a payment token that was the same as the "most common payment token" seen across all transactions? |
proportional_occurrence_most_common_ship_address | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a ship address the same as the "most common ship address" seen across all transactions? Note that "address" in this case is "address1". |
proportional_occurrence_most_common_ship_city | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a ship postal code the same as the "most common ship city" seen across all transactions? |
proportional_occurrence_most_common_ship_country_code | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a country code the same as the "most common country code" seen across all transactions? |
proportional_occurrence_most_common_ship_email | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a ship email the same as the "most common ship email" seen across all transactions? |
proportional_occurrence_most_common_ship_name | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a ship name the same as the "most common ship name" seen across all transactions? |
proportional_occurrence_most_common_ship_postal_code | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a ship postal code the same as the "most common ship postal code" seen across all transactions? |
proportional_occurrence_most_common_ship_state | Yes | Advanced | float | 0.0 - 1.0 | What proportion of the total transactions associated with this email had a ship state the same as the "most common ship state" seen across all transactions? |
recurrence_score | Yes | Basic | float | 0.0 - 1.0 | How likely are we to see this person again (month-to-month)? 0.0 - 1.0 using Logistic Regression. 1.0 represents higher likelihood of being a repeat customer than 0.0. |
refunds | Yes | Basic | int | 0+ | How many refunds have we ever seen for transactions associated with this email? |
smallest_average_cost_of_unique_items_in_cart | Yes | Advanced | float | 0.0+ | Considering only the unique items in the cart (i.e. pretending the quantity of all line items is 1), calculate the average cost the cart for each transaction associated with this email address. What is the smallest value in that list? |
smallest_average_item_cost_of_cart | Yes | Advanced | float | 0.0+ | Considering all items in the cart (i.e. taking a quantity of two for the same line item as two distinct items), calculate the average cost the cart for each transaction associated with this email address. What is the smallest value in that list? |
smallest_cart_size | Yes | Advanced | int | 0+ | What is the smallest number of items in the cart across all transactions associated with this email? (Quantity is conserved – a line item with a quantity of two will be treated as two total items) |
smallest_stdev_cost_of_unique_items_in_cart | Yes | Advanced | float | 0.0+ | Considering only the unique items in the cart (i.e. pretending the quantity of all line items is 1), calculate the standard deviation of the cost the cart for each transaction associated with this email address. What is the smallest value in that list? |
smallest_stdev_item_cost_of_cart | Yes | Advanced | float | 0.0+ | Considering all items in the cart (i.e. taking a quantity of two for the same line item as two distinct items), calculate the standard deviation of the cost the cart for each transaction associated with this email address. What is the smallest value in that list? |
stdev_stdev_item_cost_of_cart | Yes | Advanced | float | 0.0+ | Considering all items in the cart (i.e. taking a quantity of two for the same line item as two distinct items), calculate the standard deviation of the cost the cart for each transaction associated with this email address. What is the standard deviation of that list? |
total_dollar_amount | Yes | Basic | float | 0.0+ | What is the total dollar amount of all transactions ever seen from this email? |
transaction_value_score | Yes | Basic | float | 0.0 - 1.0 | How "valuable" is this customer? 0.0 - 1.0 (equation – what percentile is this customer in in terms of the amount of money spent in transactions across all merchants. 1.0 represents higher transaction value than 0.0.) |