New Account Opening is a decision type that evaluates customer information at sign-up to prevent sign-up fraud. New Account Opening is designed for online retail businesses, online gaming, social media, and streaming networks.
Sign-up fraud includes:
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Trial abuse
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Promotion abuse
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Social network abuse
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Account creation for credit card stuffing
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Review abuse or "ballot stuffing"
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Geofencing (digital rights, OFAC, and more)
At the time of sign-up, the online business collects customer information (name, email address, phone number, and physical address) and then sends the form information to the New Account Opening API. The device collection receives the customer information. The customer information is used to identify risk associated with the new sign-up. Depending on the online businesses risk threshold, the new account opening will succeed, fail, or be challenged.
Other evaluated date includes:
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Device identification
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IP and network signals
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Geolocation
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