Consumer Insights provides analytical clarity for individual consumer assessments. By analyzing multiple pieces of customer personally identifiable information (PII), Consumer Insights provides a handful of scores around trustworthiness, historical fraud, and "structure" (essentially, how “real” the composition of the digital identity appears). These insights help businesses move beyond a simple "pass/fail" decision by offering detailed context on the factors influencing a specific score.
Along with the scores, the API provides attributes that can be used to optimize for specific different types of risk or fraud optimization, some information for marketing (Payer Insights), and information around the association of the input PII.
CI's key components:
-
Detailed Assessments: The application analyzes consumer data to help businesses make informed decisions.
-
Reason Codes: Every assessment response includes specific reason codes that explain why a particular score was assigned.
-
Actionable Feedback: By interpreting these codes, support teams and risk managers can understand consumer behavior more deeply and refine their operational strategies.
Consumer Insights contains four sub-products, called use cases. These use cases are API fields in a Consumer Insights request that dictate the response payload that is returned.
-
FraudInsights: Returns aggregate attributes about the consumer, as well as scores, which relate to that customer's propensity to commit fraud and overall trustworthiness.
-
PayerInsights: Returns aggregate attributes about a subset of seven or more consumers closest (in geographical terms or in other defined categories) to the requested consumer. This is a compliance requirement for aggregating data that is not directly used for fraud use cases.
-
WalletInsights: Returns household wealth and economic information about the address defined as the primary household for a consumer. This is also aggregated to seven or more consumers.
-
InputValidation: Returns information about which pieces of PII are linked together, and if that piece of PII is considered primary for the consumer.
For more information:
Comments
0 comments
Article is closed for comments.