Kount Command integrates with Ekata, a global identity verification data service provider. The Ekata Identity Engine™ powers the Ekata API that provides additional data points in the Kount Command Agent Web Console (AWC). The Ekata Identity Engine validates Personal Identifiable Information (PII or Identity Elements) and analyzes how they behave in digital interactions.
Once integrated, customers can access the Ekata gadget on the Transaction Details page in the AWC. Kount customers looking for additional information to verify order information utilize the Ekata data outputs and integrated rules-based API. The single service validates key data points:
- Email Address
- Phone Number
- IP Address
- Physical Address
These data points can be used in Kount’s real-time Auto Decision Engine (ADE), Auto Agent (AA), and for manual review.
Ekata in the AWC
Ekata is integrated into two major components of Kount Command: Transaction Details and Rules Engine. Ekata data is visible in the following locations:
Transaction Details
- Order Details gadget for quick review of available information
- View of Ekata details
- Display rules triggered related to Ekata
- Deep linking available
Rules Engine
- Automated real-time API call to Ekata
- Choose all orders or selectively based on over 300 data elements
- Billions of combinations
- Auto Agent callout for use cases that do not require instant results
- Feed data into case management system
- Create complex scorecards
Ekata check returns many different categories of response data for both North American (U.S. and Canada) and international identity checks including:
- Ekata Phone Check Responses
- Ekata Billing and Shipping Address Check Responses
- Ekata IP Address Check Responses
- Ekata Email Address Check Responses
Ekata Gadget
Once integrated, the Ekata gadget displays on the Transaction Details page.
Data is identifiable via three status types: pass, warning, and neutral.
- Data rules that are examined and demonstrate no issues are marked with the pass icon, a check inside a green circle.
- Data rules that are examined and demonstrate a potential problem are marked with a warning icon, an exclamation point inside a yellow triangle.
- Any rules examined that return no icon indicate that information is not available for the given data type or that the examination did not yield information that warrants a pass or warning.
Click more data in the Ekata gadget to retrieve a page containing additional information.
Rules can be written in both the Real-Time Rules Engine and the Auto Agent Rules Engine using Ekata data. If a rule involving Ekata has been written and triggered, that information displays in the Rules Triggered gadget on the Transaction Details page.
Ekata Data
Ekata receives inputs for the billing and shipping name, address, and phone and returns a different set of outputs depending on whether the data is from North America or is International.
North American Data
In North America, the focus is on matching data elements to a consumer identity. The identity coverage is for phones, emails, and addresses in the United States and Canada.
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Billing and Shipping Phone |
Billing and Shipping Address |
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IP Address |
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Phone to Name Match |
Address to Name Match |
Email-to-Name Match |
Distance to Address |
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Phone to Address Match |
Address Type |
Warnings |
Distance to Phone Location |
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Line Type |
Warnings |
First Seen Date |
Geolocation |
|
Carrier |
Diagnostics |
Domain Creation Date |
Warnings |
|
Country Code |
Is Valid |
Is Valid |
Is Valid |
|
Is Valid |
Is Commercial |
Is Auto Generated |
Is Proxy |
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Is Prepaid |
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Is Disposable |
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Is Commercial |
|
|
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International Data
Ekata returns data for over 160 different countries worldwide. The focus is on providing a broad and consistent response for almost every country worldwide. The Ekata integration validates phones and addresses in addition to returning rich intelligence on the email and IP address associated with a transaction. The international offering is primarily used to push risky orders into the manual review queue by looking at strong risk signals like invalid phones and addresses, but can also be used to write rules for the Auto Decision Engine (ADE) and Auto Agent (AA).
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Billing and Shipping Phone |
Billing and Shipping Address |
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IP Address |
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Phone to Address Match |
Warnings |
Email to Name Match |
Distance to Address |
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Line Type |
Diagnostics |
Warnings |
Distance to Phone Location |
|
Carrier |
Is Valid |
First Seen Date |
Geolocation |
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Country Code |
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Domain Creation Date |
Warnings |
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Is Valid |
|
Is Valid |
Is Valid |
|
|
|
Is Auto Generated |
Is Proxy |
|
|
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Is Disposable |
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Ekata Identity Risk Score Responses
The Identity Check Score and Identity Network Score provide a snapshot into how risky a transaction may be, according to the Ekata five-in-one identity verification process.
The Identity Check Score ranges from 0-500 (0 being the least risky and 500 being the most risky) and the Identity Network Score ranges from 0-1 (0 being the least risky and 1 being the most risky). Identity risk score responses are generated and continuously optimized by the Ekata Identity Engine, which leverages millions of transactional patterns across the Ekata network, and the 5B global links connecting names, phones, addresses, email, and IP data.
High Callouts Alert
A high callouts alert means Kount identified an unusual surge in Ekata usage within your merchant account. If this is unexpected behavior, contact your Customer Success Manager.
To view your current and previous Ekata usage rates, create a report in Datamart where the true column indicates that an Ekata callout was initiated.
Additional Information
Ekata Phone Check Responses
For phone check responses, Ekata considers the inputs Primary Phone, Primary Address, Primary Name (or Primary First Name and Primary Last Name), Secondary Phone, Secondary Address, Secondary Name (or Secondary First Name and Secondary Last Name).
Error: An error message for a phone check can return the following responses:
- Null – No information returned
- Partial Error – Could not retrieve entire response
- International Phone Disabled – Phone number is international and international phone checks are turned off in your API key
Warnings: A warning message returns the following:
- Invalid Input
- Not Found
- Empty Array
Is Valid: This indicates if the phone is a valid phone number and is assigned to a carrier:
- True
- False
- Null
Phone to Name: A verification result whether the subscriber name for the phone matches the input name:
- Match – Positive indicator
- No Match – Increased risk
- No Name Found
- Null
Phone to Address: A verification result whether the phone matches the input address:
- Match – Positive indicator
- Postal Match
- Zip Code +4 Match
- City/State Match
- No Match – Increased risk but can also be the result of family plans or phones belonging to a business
- Null
Subscriber Name: Returns the name of the input phone if available.
Country Code: Returns a country code for input phone such as U.S. Increased risk if the country code does not match subscribers input address.
Is Commercial: Indicates if the phone is registered to a business:
- True
- False
- Null
Line Type: The line type for the input phone:
- Mobile
- Landline
- Fixed VOIP
- Non-fixed VOIP – Not fixed to a physical address. Increased risk; compare to other indicators
- Premium
- Toll free – Increased risk; compare to other indicators
- Voicemail
- Other
- Unknown
Carrier: Returns the name of the carrier such as Verizon.
Is Prepaid: Indicates if the phone is registered to a business:
- True – Indicator of increased risk in most cases
- False
- Null
Ekata Billing and Shipping Address Check Responses
For address check responses, Ekata considers the inputs Primary Address and Primary Name (or Primary First Name and Primary Last Name) and Secondary Address and Secondary Name (or Secondary First Name and Secondary Last Name).
Error: An error message for an address check can return the following responses:
- Null – No information returned
- Partial Error – Could not retrieve entire response
- International Address Disabled – Address is international and international address checks are turned off in your API key
Warnings: A warning message returns the following:
- Invalid Input
- Invalid Country Code
- Missing Unit/Apt/Suite Number
- Invalid Unit/Apt/Suite Number
- Not Found
- Empty Array
Is Valid: This indicates if the address is a valid address:
- True
- False
- Null
Phone to Name: A verification result whether the subscriber name for the phone matches the input name:
- Match – Positive indicator
- No Match – Increased risk
- No Name Found
- Null
- Validated
- Validated only Street, Postcode, City, Country; premise not validated
- Validated only Postcode, City, Country
- Validated only City, Country
- Validated only Country
- Added – A valid response not often seen but possible.
- Building, PO Box or Company exists; premise number incorrect or not validated – A valid response not often seen but possible
- Could not recognize address – A valid response not often seen but possible
- Premise empty – A valid response not often seen but possible
- Some corrections made – A valid response not often seen but possible
Address to Name: A verification result whether the resident name for the phone matches the input name:
- Match – Positive indicator
- No Match – Increased risk; compare to other indicators
- No Name Found
- Null
Resident Name: Returns the name of the resident of the input address.
Is Commercial: Indicates if the address is registered to a business:
- True
- False
- Null
Type: The delivery point for the address:
- Commercial mail drop – Indicates increased risk
- Multi unit
- Single unit
- PO Box – Indicates increased risk
- PO Box Throwback – Indicates increased risk
- Unknown address type
Ekata IP Address Check Responses
For IP address check responses, Ekata considers the following inputs:
- IP Address
- Primary/Secondary Address
- Primary/Secondary Phone
Error: An error message for an address check can return the following responses:
- Null – No information returned
- Partial Error – Could not retrieve entire response
Warnings: A warning message returns the following:
- Invalid Input
- IP address is in a private range – The IP address cannot be routed across the internet indicating a higher risk
- Empty array
Is Valid: This indicates if the IP address is valid:
- True
- False
- Null
Is Proxy: This indicates if the IP address is a known proxy:
- True – This indicates the possibility of a higher risk
- False
- Null
IP Geolocation: This includes the location of the IP address providing:
- Postal code
- City name – such as Boise
- Country name – such as United States
- Continent Code – such as NA
Ekata Email Address Check Responses
Ekata can provide email check response types by considering the following inputs
- Email Address and Primary Name (or Primary First Name and Primary Last Name)
- Email Address and Secondary Name (or Secondary First Name and Secondary Last Name)
Potential Responses:
- The mailbox is invalid or does not exist
- Timeout
- General syntax error
- Invalid character in address
- Invalid domain syntax
- Invalid username syntax
- Invalid username syntax for that domain
- Address is too long
- Address has unbalanced parentheses, brackets, or quotes
- Address does not have a username
- Address does not have a domain
- Address does not have an @ sign
- Address has more than one @ sign
- Invalid top-level-domain (TLD) in address
- IP address not allowed as a domain
- Comments are not allowed in email addresses
- Unquoted spaces are not allowed in email addresses
- Domain does not exist
- Domain does not have a valid IP address
- Domain cannot receive email
- The mailbox is invalid or the username does not exist at the domain
- Mailbox is full and cannot receive email at this time
- Mail is not accepted for this domain
- Addresses with that username are not allowed
- Addresses with that domain are not allowed
- Address is a bot or other suppression
- Address is a role-based account
- Address is a known bouncer
- Address is a spamtrap or known complainer
- Address has opted out from commercial email
- Internal error
Is Valid: This indicates if the email address is valid and emails can be delivered there:
- True
- False
- Null
Is Autogenerated: This indicates if the email is possibly autogenerated:
- True – Indicates a higher risk and other indicators should be examined.
- False
- Null
Is Disposable: This indicates if the email domain is disposable:
- True – Disposable email domains cannot receive email and indicate a higher risk for fraud.
- False
- Null
Email to Name: A verification result whether the registered name for the email address matches the input name:
- Match – Positive indicator
- No Match – Increased risk, compare to other indicators before weighting.
- No Name Found
- Null
Registered Name: Returns the registered name of the email address owner.
Frequently Asked Questions
What if I already have an agreement with Ekata?
Ekata is an optional third-party integration into the AWC that allows multiple identity checks of an end customer with a single action. Customers who have a relationship with Ekata may use this option if they wish to continue to be billed directly by Ekata directly while using the service via the AWC.
- Acquire an API key from Ekata, and then paste it into the API Key field.
- Click Test Key to verify that the key is valid.
- Click Save Key.
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