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Persona Technology and Persona Score Usage
Persona Technology is a real-time unsupervised machine learning algorithm that identifies direct and indi...
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Passive and Direct Linking Within a Persona
A passive or indirect link within a persona is when there is one piece of data connected indirectly to an...
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Changed Status and Persona Score Re-evaluations
All transactions are automatically re-evaluated by Kount every 30 minutes for the life of the Persona Sco...